Anti-pink ribbon breast cancer awareness from Rethink Breast Cancer. The charity bills itself as the “first-ever, Canadian breast cancer charity to bring bold, relevant awareness to the under-40 crowd; foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young (or youngish) women going through it.” And adds in bold type: “No pink ribbons required.”
The video gave me a tiny thrill watching too, and evidently a lot of other people too — it’s had over 2 million hits on YouTube. (Take that, Susan G. Komen!) Of course there are apps for Android and iPhone.
#1 by adpraisal on Saturday 25 February 2012 - 1410
This advert worked almost too well – I was so engrossed that I nearly forgot what TLC stood for…!
#2 by thibeaultda on Saturday 25 February 2012 - 1433
Am I just grumpy (or still second wave 70′s feminist) or is there
something wrong with this whole idea? Anyone still have a copy
of Our bodies Ourselves on their bookshelf? Remember the long
hard struggle to take charge of our own health and care of our bodies?