Posts Tagged HIV

Protect Your Love

Via Osocio, a very likeable ad for HIV prevention and awareness from the Toronto-based Alliance for South Asian AIDS Prevention. Osocio notes the ad is less about sex than and more about love, and in this way, I think, it manages to get its message across effectively, without being preachy or didactic.

(Incidentally, the short scene filmed in the Scarborough RT is very funny.)

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“I Take One Everywhere I Take My Penis”

United States, 1993.

25 years of AIDS prevention posters, which is to say, where health education and great graphic design meet. From an exhibit at the Art Directors Club, New York City. On the importance of the posters to combating the HIV/AIDS pandemic, the curator of the exhibit writes:

Ever since the AIDS epidemic struck, the responsibility of educating the world’s public has gained dramatically in significance. In many countries, the poster as a medium of information was unknown before the emergence and identification of the HIV virus. With a disease involving sexuality and sexual behavior, and therefore social and moral issues deeply rooted in culture and tradition, messages to raise awareness and encourage preventative behavior have varied significantly to best serve the intended audience. The poster has played a special role in promoting AIDS awareness and safe sex education across cultures—different aims, messages, visual metaphors, and strategies have strongly influenced the content and design of AIDS posters. These messages can successfully reach specific targeted groups because the poster as a medium is cheap and easy to produce locally.

The sad truth is the messages from these posters are still relevant, even from 25 years ago. A few more semi-random examples:

Switzerland, 2006. Translation: "No action without protection. 1. No intercourse without a condom. 2. No sperm or blood in the mouth. The Swiss Federal Office of Public Health and the Swiss Aids Federation: Safer sex is the best way to protect yourself from HIV and other sexually transmitted diseases."

United States, 1987. Inspired the deeply shameful Ryan White case.

Netherlands, 1995. Translation: "Wrap it up, or get out. I screw safely or I don't screw at all."

Finally, a semi-campy, half-ironic Swiss ad. I promise you’ll never look at those little cheeses with the milkmaid on them the same way ever again.

Switzerland,1992. Translation: "Without? Without Me"

[Via the cool guys at Osocio]

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Shock and Awe Advertising, Part 1

This ad is evidently creating some controversy, including the use of a very (medically) graphic image at :24. Don’t say you weren’t warned. Is it worthwhile? From my point of view, yes — but then, I think anything is fine by me that grabs the eye and makes the message in a media saturated world.

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You’re kidding, right?

Patient A.B. has a bed on 5 South, a med floor notorious for NOT taking patients. Patient A.B. is a pleasant — as in nice-as-pie-pleasant — 45 year old woman with a very remote history of substance abuse as well as HIV infection related to, and well-controlled with antiretrovirals.  She is here for recurrent fevers and myalgias that may or may not be related to her HIV infection; she is presently well, afebrile and basically waiting to see Infectious Diseases, who ironically has an infectious disease himself and can’t come till the next day. She is easily the best patient — and did I mention nicest? —  I have today.

5 South has gotten wind of this patient from Bed Management, and all sorts of alarm bells are going off mostly, I am very sad to report, because of this patient’s HIV and/or substance abuse history. (In 2009!) I spend an hour trying to get this patient up to 5 South and into a decent bed — and just get flak from the floor.  She’s too fat, I’m told.  Seriously, and not that it should make any difference — but they can’t tell the difference between kilograms and lbs, apparently.  She had loose stools five days prior to admission — Sweet Jesus, she has C.diff!  She’ll disturb the patient in the next bed, who needs her rest. And so on. Finally they tell the charge to pick another patient, ’cause she ain’t coming, no way no how.  A.B., it seems,  has “too many issues.”

Is this a hospital, or what?  Since when does the floor get to pick and choose patients? Apparently, this is what Acme Regional Health does.

In my exasperation, I call the 5 South charge nurse and suggest to her that she needs to come down and explain to my patient what issue in particular prevents her admission to 5 South.

This goes over, um, poorly.

Meanwhile (and against my better judgment) I complain, loudly, to my manager about the shoddy treatment my patient has received at the hands of the hospital.

Nothing, of course, is done. A small fuss is made. A lot of stonewalling from the 5 South manager, with a dash of equivocation.  Accountability counts for squat.

Another day in the emerg.

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