Protect Your Love

Via Osocio, a very likeable ad for HIV prevention and awareness from the Toronto-based Alliance for South Asian AIDS Prevention. Osocio notes the ad is less about sex than and more about love, and in this way, I think, it manages to get its message across effectively, without being preachy or didactic.

(Incidentally, the short scene filmed in the Scarborough RT is very funny.)

Embrace Life. Wear Your Seatbelt.

I’ve linked to this ad before, and I’m doing it again because it was awarded Osocio’s award for the best advertising campaign of 2010. As an ED nurse, it’s especially poignant.