Breasts on the brain this week. I saw this late yesterday; I’m only sorry the fundraising is over. As a big fan of the late Bea Arthur, I really thought this was the cat’s pyjamas.
Mike Monteiro has background wallpaper on his Twitter account that’s based on artist John Currin’s famous topless painting of Bea Arthur. When a Twitter follower asked Monteiro to preserve the eyes of children by taking down Bea’s boobs, Monteiro turned his refusal into a fundraiser for breast cancer research.
It started out, as you can see in the screen cap, with Monteiro offering to donate 10 cents for every person who favorited his defense of naked Bea. Then, more people signed on to match his donation. At the time I’m publishing this blog post, every time you favorite Monteiro’s tweet, the American Cancer Society earns $2.10. [BoingBoing]
Is fundraising through social networks going to be the new norm? For my money, it beats the hell out of commercialized pink ribbon campaigns and, God help me, teddy bears.