Shock and Awe Advertising, Part 2

More shock and awe health care advertising, via Thunder Bay Regional Health Sciences Centre’s P.A.R.T.Y. Program. This program, originally developed by Sunnybrook Health Sciences Centre, is aimed at reducing trauma/risk-related injury among youth.

P.A.R.T.Y. Program: WebpageFacebook.


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  1. #1 by Jenn Jilks on Sunday 02 January 2011 - 1516

    I guess I’m in favour of ‘shock & awe’. Only because we can’t truly change another person, but we can intervene on our own behalf.

    It takes someone to tell another, “Nope. Won’t drive with you!” There are those risk-takers!

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