Shock and Awe Advertising, Part 3

So why do dogs and cats get more donations than our fellow humans anyway? This begs the larger question of why some causes more socially acceptable — by this I mean “safer” — than others. Approximately a billion corporations have attached themselves to breast cancer,  but I would like to see McDonald’s (for example) sponsor AIDS research.

An advertising campaign from ENABLE Scotland.




  1. #1 by thenerdynurse on Sunday 08 May 2011 - 0117

    Of course companies are going to associate themselves with “cute” causes. They want to elicit the awwww reaction, not a powerful one.
    McDonald’s would likely not feel that supporting AIDs research would benefit their image, and when these companies donate money and support causes, ultimately it is about furthering their business.

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