Susan G. Komen Run for the Cure doesn’t have much of a direct presence on this side of the border, so I could watch the recent public relations train wreck here with a sort of Olympian dispassion and, I have to admit, grim satisfaction. Frankly I’ve never been a fan of Komen’s “pinkwashing” everything related to breast cancer, which seemed to both infantilize breast cancer sufferers and trivialize the larger social and health care issues related to the disease. Breast cancer sufferers need dignity and real research, I think, not pink ribbons used as a marketing tool for corporations. My mother died of breast cancer, you see, and my mother-in-law had a lumpectomy and radiation therapy six years ago, so I tend to wear these things on my sleeve.
So this video, which is making the rounds on the Interwebs, provides an antidote to all of Komen’s nonsense, and spells out as much dignity and courage as one could want in a YouTube video. Warning: delicate flowers easily offended by surgical scars may want to leave the room, or at least avert their eyes.
UPDATE: Minor editing/typo fixes. The first post by Android phone clearly leaves much to be desired, but as Samuel Johnson says, “It is not done well; but you are surprised to find it done at all.” Note to self: grow opposable thumbs. TE.