Your Man Reminder

Anti-pink ribbon breast cancer awareness from Rethink Breast Cancer. The charity bills itself as the “first-ever, Canadian breast cancer charity to bring bold, relevant awareness to the under-40 crowd; foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young (or youngish) women going through it.” And adds in bold type: “No pink ribbons required.”

The video gave me a tiny thrill watching too, and evidently a lot of other people too — it’s had over 2 million hits on YouTube. (Take that, Susan G. Komen!) Of course there are apps for Android and iPhone.



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  1. #1 by adpraisal on Saturday 25 February 2012 - 1410

    This advert worked almost too well – I was so engrossed that I nearly forgot what TLC stood for…!

  2. #2 by thibeaultda on Saturday 25 February 2012 - 1433

    Am I just grumpy (or still second wave 70’s feminist) or is there
    something wrong with this whole idea? Anyone still have a copy
    of Our bodies Ourselves on their bookshelf? Remember the long
    hard struggle to take charge of our own health and care of our bodies?

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