Anti-pink ribbon breast cancer awareness from Rethink Breast Cancer. The charity bills itself as the “first-ever, Canadian breast cancer charity to bring bold, relevant awareness to the under-40 crowd; foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young (or youngish) women going through it.” And adds in bold type: “No pink ribbons required.”
The video gave me a tiny thrill watching too, and evidently a lot of other people too — it’s had over 2 million hits on YouTube. (Take that, Susan G. Komen!) Of course there are apps for Android and iPhone.