Posts Tagged advertising

Alzheimer’s Is Not Funny — Or Is It?

Via Osocio, a teenage sociopath scams his Alzheimer’s-afflicted grandmother — and manages to raise the age-old question: are some conditions simply not funny?

Admittedly, a small giggle from me. But I am an unreconstructed ED nurse, remember?

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Feelings of Confusion and Disorientation

A unique ad campaign in Israeli movie theatres drew attention to Alzheimer’s Awareness Week. Watching people freak out — over nothing, really — is pretty funny too.

[Via Osocio]

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Your Man Reminder

Anti-pink ribbon breast cancer awareness from Rethink Breast Cancer. The charity bills itself as the “first-ever, Canadian breast cancer charity to bring bold, relevant awareness to the under-40 crowd; foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young (or youngish) women going through it.” And adds in bold type: “No pink ribbons required.”

The video gave me a tiny thrill watching too, and evidently a lot of other people too — it’s had over 2 million hits on YouTube. (Take that, Susan G. Komen!) Of course there are apps for Android and iPhone.

 

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“What’s Wrong With Our Bodies, Anyway?”

Um, nothing. Just that runway models — and expectations — are getting skinnier. From Plus Model Magazine. On the left is a “straight-size” runway model, on the right, “plus” size model Katya Zharkova (size 12-14). A stunning contrast between the near-anorexic “norm” and healthy reality, wouldn’t you say?

According to the magazine:

Twenty years ago the average fashion model weighed 8% less than the average woman. Today, she weighs 23% less.

– Ten years ago plus-size models averaged between size 12 and 18. Today the need for size diversity within the plus-size modeling industry continues to be questioned. The majority of plus-size models on agency boards are between a size 6 and 14, while the customers continue to express their dissatisfaction.

– Most runway models meet the Body Mass Index physical criteria for Anorexia.

– 50% of women wear a size 14 or larger, but most standard clothing outlets cater to sizes 14 or smaller.

More images here.

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How to Make a Myocardial Infarction Funny

A very droll short video featuring Elizabeth Banks having a heart attack. Part of the American Heart Association’s Go Red for Women campaign.

Not too edgy, but undoubtedly some will be officially ooffended/hurt/annoyed by the light treatment of a very serious subject.

*Shrug*

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Get Me the Frickin’ Goat!

If only there was a magic goat.

Part of an advertising campaign from the Nova Scotia Ministry of Health Promotion and Protection aimed at reducing harm from high risk behaviours. According to the No Magic Goat website:

911 is your friend.

The goat, not so much. (She bites, for one).

She’s cute and furry, but isn’t good for much if you screw up. If the shit hits the fan, and drinking does some serious damage, no goat’s going to save your ass. So, just for the record – if something like what you see in the video goes down at a party you’re at? You might want to think of calling 911 instead of calling for a goat. Did we really have to actually say that? Yes, we did.

You can see how the notion of seeking out The Goat for difficult or impossible situations could go viral. As in “Call a code blue. Where is that damned goat?” or “ICU won’t take the patient. Get me The Goat!” In the emerg, there are many, many scenarios like this where a magical goat would be very useful.

The Goat, incidentally, has — what else? — a Facebook page.

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Time for the Talk

A tried and true (if tedious) bait and switch routine to draw attention to a serious issue.

Synchronicity is a weird and wonderful thing. Here I was talking about the my own promiscuous use of the F-bomb this week, and now a non-profit uses it as part of an advertising campaign in order to be relevant to the Gen Y demographic:

Fuck Cancer [according to the non-profit’s website] saves lives by teaching people how to look for cancer, instead of just find it. We change the way cancer society perceives cancer by challenging the stigma and the victim mentality. We shift the balance of power from the cancer to the patient, and turn “patients” into “cancer Fuckers”, fighters, and survivors.

I’m not very convinced, though, that “Fuck Cancer” as an advertising slogan — in the hope, it seems, that the concept will be go viral over social media — will be very effective. Attention getting, maybe, but in the end it feels too much like slacktivism: just point and click to a warm fuzzy. What do you think?

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Sex, Vampires and Dentistry

Not a combination you would normally put together yourself, but I have to admit, it made me laugh.

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Embrace Life. Wear Your Seatbelt.

I’ve linked to this ad before, and I’m doing it again because it was awarded Osocio’s award for the best advertising campaign of 2010. As an ED nurse, it’s especially poignant.

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Mama Drinks Baby Drinks

This poster from the health authorities in the Veneto region in Italy has caused a bit of a stir, so to speak.

According to the Telegraph (London):

The advertising campaign carries a simple message – “When Mum drinks, baby drinks too” (“Mama beve, bimbo beve” in Italian).

The health warning has been launched in the north-east Veneto region and features a drink unique to the area – the “spritz”, a mixture of white wine, Campari and a shot of sparkling water.

[snip]

The advert is in response to findings by the Italian Institute of Health that 65 per cent of women in Italy consume alcohol during their pregnancy.

The Veneto, which includes Venice, has Italy’s second highest rate of alcohol consumption, with around 67 per cent of women saying they drink regularly.

I’m not clear that “shock value” ads actually work, but they certainly get one’s attention. In the event, no matter if you find the image awful, you have to admire the creativity, even the artistry of the advertising agency which created it.

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