A unique ad campaign in Israeli movie theatres drew attention to Alzheimer’s Awareness Week. Watching people freak out — over nothing, really — is pretty funny too.
Feelings of Confusion and Disorientation
"Poetry and imagination begin life." ~ Florence Nightingale
Wot You Wrote (and I Wrote Back)
Those Emergency Blues 
#1 by sassy on Saturday 10 March 2012 - 1558
What a great way to increase awareness. Good for them.
#2 by Knot Telling on Sunday 11 March 2012 - 0813
Brilliant! Thank you for posting this.
It’s nice to see my country get something right. :)